Accenture
Key Responsibilities
Under the direction of the Stories strategy & Experience pillar lead, the story specialist will:
Collaborate with client account teams, story development and editorial leads, writers, and marketers on the strategic positioning, execution, and promotion of our best stories. Assist with the planning and coordination of multiple activities including advertising, paid media, and organic social. Identify relevant contextual moments to promote specific stories. Participate on story interviews to begin learning about work and how our account leads talk about it. Identify relevant stories to substantiate advertising copy.
Assist with the identification and prioritization of our best stories to be featured on accenture.com and in the Foresight app, working closely with our digital strategist.
Support data reviews to help story leads determine ways to optimize or retire stories
Accenture is a global company, and the story lead will need to work across time zones and with people from dozens of countries, working in English but notably with many non-native English speakers. Requires an awareness of cultural differences and working styles. Will also need to work with the tools used to collect, maintain, and disseminate stories. Will need to operate effectively in a follow-the-sun model across global time zones in order to meet critical deadlines.
Draft copy for a wide array of communications needs, such as emails to CALs/senior leadership, GMA and Viva Engage post copy, newsletter content, etc.
Represent the Stories team on key and recurring internal calls/meetings including identifying and presenting relevant topics/updates to share with each particular audience
Work with the Stories team leadership to develop a systemized approach for capturing, consistently tracking and sharing key Stories Team metrics and successes in an engaging, relevant way.