Senior Manager, Digital Health Engagement

Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

Senior Manager, Digital Health Engagement

Ready to revolutionize healthcare in Canada? We're searching for a visionary Senior Manager of Digital Health Engagement to transform how Canadians experience healthcare through the Shoppers Drug Mart, Pharmaprix, and PC Health's digital platforms. This isn't just about managing engagement – it's about pioneering the future of digital health access across our network of 1800+ pharmacies, 300+ Lifemark locations and much more.

As an architect of our customer digital experience strategy, you'll create compelling journeys that turn first-time users into loyal advocates. You’ll partner with peers in product and marketing and working directly with our Senior Director of Digital Health, you'll lead the charge in building innovative, data-driven engagement strategies that make healthcare more accessible and user-friendly for all Canadians.

What You'll Drive:

• Craft magnetic user experiences across the entire customer lifecycle
• Spearhead go-to-market strategies for new platform features and services
• Lead product launch campaigns from conception to execution
• Design GTM playbooks that can scale across multiple channels
• Pioneer data-driven personalization that delivers the right message at the right time
• Orchestrate sophisticated automated marketing campaigns
• Transform our CRM into a powerful engagement engine
• Track and optimize key performance metrics
• Translate complex data into compelling executive stories

Your Toolkit:

• Degree in Business/Healthcare/Pharmacy (MBA a plus)
• 3-5 years crushing it in Healthcare/Corporate Strategy
• Experience leading successful product launches and GTM initiatives
• Master of lifecycle marketing and customer journey design
• Proven track record with CRM (Salesforce preferred) and marketing automation
• Data-driven decision maker who loves diving into metrics
• Early adopter mindset with curiosity for AI and emerging tech
• Expert at stakeholder management and executive communication
• Healthcare regulatory knowledge with compliance experience
• Problem solver who thrives in fast-paced environments

Success metrics include engagement rates, new feature adoption, retention metrics, NPS scores, marketing list growth, and launch campaign performance. Join us in building Canada's digital healthcare future!

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Employment Type:

Full time

Type of Role:

Regular

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.